The title just got your attention because I stated that the VW Toureg and the Porsche Cayenne are kissing cousins. Either you think I’m insane or you think I’m just goofy!
Well, I can honestly say I’m a bit goofy, but there is a reason that I used this title. While you may think it has NOTHING to do with marketing, you’re wrong! It has everything to do with a lesson I want to share with you, and it’s one that will help you in your business.
Even if you are a car salesman, this will help your ability to sell. Make sure that you read this article all the way through, so that you can learn more about how to market online, and what could be the one thing that changes how you market forever.
Yes, this will help you even if you don’t own a VW Toureg!
What You Need to Know About the VW Toureg
If you are not familiar with what VW Toureg means, it’s simply the name of a specific model of Volkswagen. No, this isn’t made by Porsche at all and they are two different vehicles on the surface.
However, the one thing you may not know, is that these two cars are made under the same roof. They don’t ever appear to be made under the same roof, and even if you own one, you may NOT have known this! This is okay, because it’s just one of those things about the car industry that people are unaware of. Many of these vehicles are built on the same chassis, and they are using the same engine.
So, why do I bring this up?
It’s all about marketing, and how it looks to the consumer. There is enough brand loyalty between both brands, however, it’s the story that people tell that get them to love their car even more. Let’s face it, commercials speak volumes. You see a sexy woman next to a Porsche, and it’s over. When it comes to the Volkswagen brand, you get teachers, bookkeepers, and the yuppy types.
Yeah, it’ s true. Are you beginning to get the message? Two different cars are built under the same roof, yet people see them differently. One is more valuable than the other, and one has more sex appeal than the other. However, consumers make their decision based on the stories they are told, and how the car makes them feel. Ah, now we hit a nerve!
Buying is certainly emotional, but the story is what makes it work.
Are You a VW Toureg or a Porsche Cayenne?
Although I don’t know you personally, I can assure you of one thing; you are either one or other. Well, not necessarily, but what I am trying to say is that you either see yourself more as a VW Toureg fan or the fan of the Porsche Cayenne.
This doesn’t mean that you can’t be friends with someone that drives a Porsche Cayenne, but you resonate with those that drive the Volkswagen brand. This is exaclty how marketing works, and the interesting thing is that most folks don’t understand this with their business. Whether you are in network marketing or affiliate marketing, it doesn’t matter. The premise is always the same in WHY people buy.
In other words, here are some points to remember:
- People don’t like to be SOLD, but they LOVE to buy.
- People like to spend time with other people that are just like them.
- People love a good story.
It’s true isn’t it? People always love a good story, and they love to be talk with others that share that same worldview. What about you? Do you like to talk with people that you have something in common with?
Do you enjoy telling stories about things you did as a kid, or about your family? If you do, you can carry that over into your marketing online, and you’ll never regret sharing a more in depth connection with those that follow you, or those that join you in your business.
If you want to learn more about how you can hone your story telling skills, just like this one about VW Toureg and the Porcshe Cayenne, go HERE now to connect with me personally!