Creative marketing may be a new term for you, but it’s a great way to be different from what everyone else is doing. Have you been trying to figure out WHY everyone else seems to have success but you struggle to get people into your business?
Being authentic is a great thing, but within that you need to be creative as well. Being creative is not only important, but it’s essential to you getting the attention of the marketplace and attracting the people you want into your business. Did you ever think that you would need to consider your creativity as a way of marketing your product or service to others?
Even if you don’t find that you are the most creative person in the world, don’t worry. I am not really talking about being crafty or anything like that. However, it would be in your best interest to think about what your gifts and talents are in life and how you can use them to grow your business in your own unique and personal way. Remember, being you and using your gifts and talents means that you just being you and that you are using your unique edge to attract your niche market.
Creative Marketing Starts with a Look Inside
When it comes to creative marketing, it means taking a look inside at who you are and what you are most passionate about in life. There are plenty of things to consider when you want to market you.
- What is your life’s passion and experience?
- What are your hobbies and interests?
- What is your background?
When you answer these questions you get the answers you need to go forward. You’ll then be able to tap into how you can market you as a brand, creatively. Let me give you an example. A gentleman that is a part of my team, is in martial arts. So, when we talked about branding him, we talked about using the term “blackbelt marketing”. While this is already being used, it’s a unqiue and creative way for him to brand himself.
Now can you see how some of your personal experience or natural talents could enhance your ability to market yourself? Once you begin to assess you as a person, your character, and your natural talents, you’ll fully understand how you can market creatively and achieve the success you want so much in life.
Putting Creative Marketing to Work!
Once you make an asssessment of something, or once you train to do a job, it’s time to implement what you have learned. When you have knowledge with no action behind it, you won’t get very far. It’s just the truth, like it or not.
We all want to believe that we are good at taking action, but when push comes to shove, we can’t seem to get things done. We fumble around and waste valuable time each day, putting us further behind, then we voice how unhappy we are if we get zero results. So, how do you fix it? You simply change what you are doing, and you become action focused, and over time you’ll see that your motivation level is much better as a result.
Remember, if you want to be different, and you want to achieve success faster with your business, then creative marketing is important to learn and implement!